Magazine Genre/Institution Research

There are two main media institutions that distribute movie magazines in the UK and they both make a profit. Upon researching popular magazines in the UK I found that the main distributers were Future PLC and Bauer. Future PLC and Bauer both distribute a range of very popular magazines of other genres along side music magazines. Future PLC distributes the film magazine Total Film Total Film has been around since 1997, it has a readership of 12,280 and the issues are released monthly. The target audience of the magazine are Movie Buffs (Film fans) who tend to be around 18-35 year old and male. It is published by Future publishing which is a small company that publish alot of media/technology based magazines. While Bauer Media group distributes Empire, Empire is the worlds most popular film magazine and has been around since 2001, it has a readership of 193,000 and the issues are released monthly. The target audience of the magazine are Movie Buffs (Film fans) who tend to be around 18-45 year old and male. It is published by Bauer Media Group which is a very successful magazine publisher that publishes magazines of all different genres. 

Ultimately when looking for an institution to distribute my magazine I would choose Baeur because I love the style of their current magazine 'Empire' and feel like Baeur would successfully distribute my film magazine as I would like it to be similar. I feel that this would be beneficial because it means that the distributors already have a magazine of a similar genre and with a similar target audience and therefore would know how to pitch and market it to advertisers and the target audience. 

I did consider distributing independently but after looking at printing and marketing costs I decided I would rather try and get Baeur to distribute because they have more experience and there investment could lead to more profit even though they would obviously take a cut of this.  However, if I could not attract Baeur. I would distribute independently and if print costs were too high initially I might make my magazine an online version as this would be cheaper to launch and could still be popular because most youths use the internet more than they buy magazines.