We have decided to create our own production called Spectral Studios. We chose this because it allows us to have flexibility to create the target audience for ourselves and to create it in the way we want. We wanted to call it Spectral Studios as 'Spectral' is a synonym for the word 'Ghostly' connoting the supernatural feel of Horrors and Thrillers. The alliteration also makes it very memorable as it rolls off the tongue so the audience will remember it and it will help to make film genres clear as we would be known for making the certain genre.
Hammer Horror Films was going to be our choice but they recently became a lot more well known meaning that the budget is a lot higher. As we are creating a low budget film, it will be easier for us to produce our own film so we can create it how we want and won't have to fit other conventions that the company will already have from producing the other films.
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